Expect Accountability from Supply Chain Operators & Partners

This past summer was fabulous. My brother-in-law got married and so my family got to go to India and participate in a typical South Indian wedding ceremony end to end, including all the pre- and post-wedding rituals, pre- and post-wedding parties, gift giving and receiving, the astrology and horoscope-based ceremonies, the auspicious poojas, and other traditions that the elders insist must be done.  My daughter was very excited.

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A lot of these traditions stem from past experience that is barely remembered by those present. The ancestral, ethnic, clannish practices and formalities bring two tribes together and restore relationships. Sometimes, cultural differences between the families get in the way, whether its religious beliefs, food customs, or other ceremonial preferences. The two sides don’t agree, with one side insisting that the wedding rituals need to be performed based on their tribal culture while the other says that they won’t participate if a particular ceremony is done.

It really comes down to herding cats. Typical, a few senior family members become facilitators how help the group get through the rough patches. In the end, everyone is relieved, both bride and groom, and the parents. The whole objective of the occasion is to engage this new couple and initiate them in this new phase in their lives.  Sometimes, of course, the agenda of other family members (hanging on to past hurts, proving success, etc.) can get in the way. Everyone puts a lot of stock into who is invited, what they should wear, and who is getting attention. It gets challenging, but it is also fun working through these challenges. It’s an opportunity to form new relationships and have new experiences.

Our family had its own challenges. My daughter wanted to bring her guitar, so she could continue to sing and post songs on YouTube. But taking the guitar wasn’t easy, and of course we didn’t want it to be damaged. We finally decided to take an older smaller, guitar as a compromise. Then we set about packing it securely. My daughter documented the packing process by taking pictures.

As I went through this, I saw a lot of parallels with the supply chains that we operate and support. We all ship expensive, bulky, mission critical merchandise every day. Failure comes with big penalties including compromised profit margins and eroded reputation.

We are working on solving this problem for several of our customers.  They all move big ticket items. Often, there are many parties involved. The flow of these goods starts at the manufacturing facilities, often in Mexico, then goes to the fulfillment distribution centers (FDCs), the regional distribution centers (RDC), and finally the cross-dock facilities. At the cross-dock facilities, the whole shipment or the pallet does not have to be split or unwrapped. Rather, they pick up only the portion of the pallets that go to a specific destination.

You may have seen less than truck load (LTL) terminals. These narrow long buildings with dock doors on either end house a beehive of activity. All day, the workers cross dock pallets from inbound trucks to outbound trucks without breaking open the pallets. Finally, the goods get to the final retail partner’s distribution centers and are sent to retail stores and finally into the hands of consumers.

When moving billions of big-ticket items through the supply chain, damage, in the form of dents, dings, and scratches, small and big, significantly reduce the value of the merchandise and. Often, it’s hard to know where the responsibility lies. Many partners are involved, including the shippers, the 3PL companies, warehouse workers, truckers, unloaders, and cross-dock employees. There are a lot of people that touch the merchandise.

So how do you hold all these people accountable? One of our customers, a 3PL, took the same route as my daughter, taking pictures to show the rest of the supply chain actors so they could prove they did the job right and without damage. As a result, everyone else in the supply chain are more cautious because there’s proof. It hasn’t solved the problem completely, but it has reduced it.  Another major manufacturer looking at deploying this capability in vantage points in their supply chain network to minimize damage. They estimate that it could save the company millions of dollars.

Oh…and to finish my story, the guitar got to India unscathed. My daughter continued her creative endeavors and the instrument got back to the U.S. intact.

Does your supply chain use picture proof to increase accountability? What results have you seen?  Does it impact your efficiency? Let us know in the comments section below.

Author:
Puga Sankara
About:
Puga Sankara is the Founder, CEO of Smart Gladiator LLC. Smart Gladiator designs, builds, and delivers market-leading mobile technology for retailers, distributors, and 3PL service providers. So far, Smart Gladiator LoadProof has been used to ship, receive, and scan more than 100 million boxes. SG LoadProof is a patent pending Centralized Enterprise Photo/Video Document System on Cloud for Supply Chain. SG LP is built on the fact that photos & videos are vital docs as important as POs/SOs/Legal Contracts/Fulfillment Orders that reside in ERP/WMS/TMS systems, that serve as compelling, conclusive, unequivocal proof of crucial, critical, vital operations executed in Supply Chain within/across orgs when fulfilling customer orders as well as meeting contractual obligations between orgs as merchandise is transferred between different parties that partake in Supply Chain functions & operations. And these photos/videos data should not be stored in someone’s Smartphone or Email Inbox or in their personal/work Computer, but should be stored in a Centralized Enterprise system, where such data can be pushed into super-fast, stored securely, accessible to all stake holders (CFO/Sales Reps/Customer Support/AR/AP) in an org, as well as facilitates super-fast retrieval/sharing. LP is an Enterprise System of record for Photo/Video docs & is as important as an ERP which is an enterprise system of record for POs, SOs, Legal Contracts between parties etc. that have huge legal ramifications, also as important as a WMS (Warehouse Management System) that hold indispensable shipment & fulfillment data on orders. Like how Instagram, Facebook, Snapchat etc. have evolved into social media platforms/systems that enable individuals to showcase their beauty/pretty clothes/lovely cosmetics/hep coolness etc., LoadProof is an Enterprise system that holds similar photos/videos, but for a different reason, not for show off, but to serve as compelling, conclusive, unequivocal & indisputable system of record and proof that can be presented even in the court of law, when there is a dispute between parties while they execute many facets of the Supply Chain functions & operations. SG LoadProof is also an Enterprise System of Record for Photos, videos and any other digital documents for your Supply Chain Network. A system of record (SOR) or source system of record (SSoR) is a data management term for an information storage system (commonly implemented on a computer system running a database management system) that is the authoritative data source for a given data element or piece of information. The need to identify systems of record can become acute in organizations where management information systems have been built by taking output data from multiple source systems, re-processing this data, and then re-presenting the result for new business use. In these cases, multiple information systems may disagree about the same piece of information. These disagreements may stem from semantic differences, differences in opinion, use of different sources, and differences in the timing of the extract, transform, and load processes that create the data they report against, or may simply be the result of bugs. The integrity and validity of any data set is open to question when there is no traceable connection to a good source, such as a known System of Record. Where the integrity of the data is vital, if there is an agreed system of record, the data element must either be linked to, or extracted directly from it. In other cases, the provenance and estimated data quality should be documented. The “system of record” approach is a good fit for environments where both: 1. there is a single authority over all data consumers, and 2. all consumers have similar needs Here, LoadProof is the System of Record for pictures and videos for all the entities in Supply chain who uses pictures and videos to track using any Supply Chain System infrastructure. 1. LoadProof provides accurate, thorough, complete, and latest information in pictures and videos related to any entity in the Supply chain that is tracked. 2. LoadProof is the single authority on pictures and videos related to any entity in the Supply Chain that is tracked 3. LoadProof doesn’t let any external system to copy the records being stored in it, which eliminates the data being duplicated in multiple places to preserve the data integrity and credibility. 4. LoadProof has a secured login procedure which lets only users with select level access to view the data and modify the records which helps in maintaining LoadProof is becoming the Industry Standard System for Photo & Video Docs for Supply Chain Smart Gladiator is located in ATDC - Advanced Tech Dev Center (tech Incubator) in Georgia Institute of Tech. Click for a demo - https://loadproof.com/apply Puga is a supply chain technology professional with more than 25 years of experience in deploying capabilities in the logistics and supply chain domain. His prior roles involved managing complicated mission-critical programs driving revenue numbers, rolling out a multitude of capabilities involving more than a dozen systems, and managing a team of 30 to 50 personnel across multiple disciplines and departments in large corporations such as Hewlett Packard. He has deployed WMS for more than 30 distribution centers in his role as a senior manager with Manhattan Associates. He has also performed process analysis walk-throughs for more than 50 distribution centers for WMS process design and performance analysis review, optimizing processes for better productivity and visibility through the supply chain. Size of these DCs varied from 150,000 to 1.2 million SQFT. Puga Sankara has an MBA from Georgia Tech. He can be reached at puga@smartgladiator.com or visit the company at www.smartgladiator.com. Also follow him at www.pugasankara.com. [Read More]
More articles by: Puga Sankara

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